Revealing doctors’ prescribing choice dimensions with multivariate tools: A perceptual mapping approach
نویسندگان
چکیده
منابع مشابه
Revealing doctors' prescribing choice dimensions with multivariate tools: A perceptual mapping approach
This article explores the use of multivariate techniques to build perceptual maps that show the perceived competitive positions of a set of ethical drugs. The data were drawn from a commercial panel of 283 family doctors working for the UK National Health Service. Factor analysis was applied to identify the main dimensions used by doctors to perceive and evaluate antihypertensive brands. Percep...
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1. Institute of Business and Management, University of Engineering and Technology, Lahore, Pakistan 2. Lahore Business School, University of Lahore, Lahore, Pakistan 3. School of Creative Arts, University of Lahore, Lahore, Pakistan 4. Institute of Communication Studies, University of the Punjab, Lahore, Pakistan 5. Obstetrician & Gynecologist, Maternity & Children Hospital, Buraidah, Al-Qaseem...
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Background & Aims: Empowerment is the most important challenge for managers in this era. Because organizations are subject to rapid and unpredictable changes. Among the most important factors of these changes, we can mention the increasing global competition, the development and expansion of information technology, and changes in the characteristics and demands of customers. The change in the c...
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Business process modelling has contradictory effects on flexibility: on the one hand, recent approaches to process modelling in organisations have been used to pursue flexibility as a strategic goal. On the other hand, the display of organisational practices in models and adherence to these models might reduce the degree of organisational flexibility. In order to shed new light on this paradox,...
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ژورنال
عنوان ژورنال: European Journal of Operational Research
سال: 2010
ISSN: 0377-2217
DOI: 10.1016/j.ejor.2009.04.010